This essay concerns itself with the methodology of practical ethics. There is a variety of methods employed in ethics. Moral particularism challenges the widely held view that the application of principles is the best approach to practical ethics. Particularists deny an essential link between morality and principles and they hold that ethical decisions should be made case by case and not by applying principles. In this article, I show how ethical reasoning can avoid subsuming cases under principles. To accomplish this, I clarify (in Section 1) the basic features of particularism and outline how ethicists should approach ethical issues, on the particularists’ view. Section 2 explains the crucial notion of a practical reason by focussing on s...