PENGARUH PERCEIVED VALUE DAN DESTINATION IMAGE TERHADAP REVISIT INTENTION MELALUI TOURIST SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA DESA WISATA NGLANGGERAN)

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana perceived value dan destination image berdampak pada revisit intention melalui tourist satisfaction. Penelitian ini mengumpulkan data dengan menyebarkan kuesioner melalui Google Form. Sampel sampel terdiri dari 220 orang yang memenuhi syarat: berdomisili di Jabodetabek, berusia minimal 17 tahun, dan telah mengunjungi desa wisata Nglanggeran setidaknya dua kali. Hasil penelitian diolah dan dianalisis dengan SEM menggunakan program SPSS dan AMOS. Hasil penelitian menunjukkan bahwa (1) perceived value memiliki pengaruh positif dan signifikan terhadap tourist satisfaction, (2) destination image memiliki pengaruh positif dan signifikan terhadap tourist satisfaction, (3) perceived value memiliki pengaruh positif dan signifikan terhadap revisit intention, (4) destination image memiliki pengaruh positif dan signifikan terhadap revisit intention, (5) tourist satisfaction memiliki pengaruh positif dan signifikan terhadap revisit intention, (6) perceived value memiliki pengaruh positif dan signifikan terhadap revisit intention secara tidak langsung melalui tourist satisfaction, dan (7) destination image memiliki pengaruh positif dan signifikan terhadap revisit intention secara tidak langsung melalui tourist satisfaction. Kata kunci: Destination Image, Perceived Value, Revisit Intention, Tourist Satisfaction. *** The purpose of this study is to determine how perceived value and destination image impact revisit intention through tourist satisfaction. This study collected data by distributing questionnaires through Google Form. The sample consisted of 220 people who met the requirements: domiciled in Jabodetabek, at least 17 years old, and had visited Nglanggeran tourist village at least twice. The results of the study were processed and analyzed with SEM using the SPSS and AMOS programs.. The results showed that (1) perceived value has a positive and significant effect on tourist satisfaction, (2) destination image has a positive and significant effect on tourist satisfaction, (3) perceived value has a positive and significant effect on revisit intention, (4) destination image has a positive and significant effect on revisit intention, (5) tourist satisfaction has a positive and significant effect on revisit intention, (6) perceived value has a positive and significant effect on revisit intention indirectly through tourist satisfaction, and (7) destination image has a positive and significant effect on revisit intention indirectly through tourist satisfaction. Keyword: Destination Image, Perceived Value, Revisit Intention, Tourist Satisfaction