PENGARUH CITRA PERUSAHAAN, WORD OF MOUTH (WOM) DAN KUALITAS PRODUK TERHADAP KEPERCAYAAN KOMSUMEN PADA SKINCARE KF SKIN DI ARLIN BEAUTY COSMETIC, JL. KI AGENG KUTU PONOROGO

Now for women beauty products have become a necessity that is used to maintain their beauty. Cosmetics are also included as daily necessities that are used regularly. Lots of fake and uncertified beauty products that create a low level of trust as a result of the quality that is not guaranteed and the quality of the product is low. This study aims to determine corporate image, word of mouth and product quality on consumer trust in skincare kf skin at Arlin Beauty Cosmetic. The research method used is a quantitative method using primary data and secondary data. The data analysis method used was instrument test, multiple linear regression analysis, coefficient of determination, t test, and F test. The results showed that the better the corporate image, word of mouth and quality of KF Skin skincare products at Arlin Beauty Cosmetic, the better level of consumer trust Keywords: Corporate image, word of mouth, product quality, consumer trust.