SUSTAINABILITY STRATEGY: TRANSFORMING TOURISM FROM THE LEADING SECTOR TO THE TRANS-SECTOR IN BALI

This study aims to analyze the response of cattle/buffalo farmers and the factors influencing the participation of cattle/buffalo farmers in the Livestock Insurance Program for Cattle and Buffalo in Tanah Laut Regency. This research was conducted in Tanah Laut Regency. The study was planned to be carried out from February to April 2023. The analytical tool used was simple tabulation analysis (univariate analysis) presented descriptively, as well as binary logistic regression analysis. The research findings indicate that the average score of farmers' response to the Livestock Insurance Program for Cattle and Buffalo in Pelaihari District, Tanah Laut Regency, falls within the good category, with a percentage of 69%. The factors of farmers' education duration, ease of livestock insurance claim procedures for cattle and buffalo, and ease of registration procedures for livestock insurance for cattle and buffalo significantly influence the farmers' response and participation in the Livestock Insurance Program for Cattle and Buffalo in Pelaihari District, Tanah Laut Regency, on the other hand, factors such as farmers' participation in farmer groups, the number of livestock managed, the duration of cattle farming experience, participation in livestock insurance awareness campaigns, the risk of cattle mortality, the level of engagement by officers/extension workers in conducting livestock insurance awareness campaigns, and farmers' participation regardless of the existence of the Livestock Insurance Program for Cattle and Buffalo do not have a significant influence