Antecedents of Domestic Tourist Visit Intention: An Insight From Ijen Crater Indonesia

Purpose: This research examines the relationship between expectation, perceived value, social value, and visit intention in Indonesia's Ijen Crater, a renowned destination. Additionally, it sought to examine whether Ijen Crater's uniqueness could attract tourists’ interest in visiting the location. Theoretical framework: This study uses a theoretical basis of consumer behavior to measure tourists through their values. Design/Methodology/Approach: The purposive sampling method was used to select participants aged 17-35 who have never visited Ijen Crater. Out of 248 responses collected through an online survey, 240 were evaluated using the PLS-SEM analysis process. A quantitative exploratory technique was employed to investigate the intention of Indonesian tourists to visit the region. Findings: The results showed that perceived values, expectations, and social values positively influence the intention to visit. However, expectations and social values did not significantly influence the intention to visit. Research, practical & social implications: Based on the research findings, our study emphasizes that social media is able to introduce these tourist attractions more broadly to the public so that people are able to see the beauty and meaningful experiences. Originality/Value: The research's originality lies in demonstrating that destinations unable to showcase their uniqueness cannot generate expectations of motivating tourists to visit. Moreover, destinations not offering core values can only provide tourists with the pleasure of attending festivals, which complement core tourism.