Catalyst Role of University Green Entrepreneurial Support Promoting Green Entrepreneurial Inclinations Among Youth: Empirical Evidence from Oman

Purpose: The primary purpose of this paper is to investigate the green entrepreneurial inclination of youth and sustainable development in Sultanate of Oman. It has a secondary objective of stimulating more research in areas identified as still being under‐explored. Theoretical framework: The framework is developed covering the personality factors, support factors and inclination towards green entrepreneurship furthermore the moderating role of institutional support has been inculcated. Design/Methodology/Approach: The paper is discursive using quantitative research methodology, based on analysis and synthesis of green entrepreneurial literature the framework was developed. The data has been collected from 384 students studying in Dhofar University and University and Technology and Applied Sciences, Salalah. Structural Equation modelling has been conducted to test the model. Findings: Despite a broad spectrum of disciplines that investigate green entrepreneurial inclination and despite this special issue in the area of entrepreneurship, there are still areas open for research into green entrepreneurial intentions. The paper develops a model to explain green entrepreneurial inclination. Research limitations/Implications: As a conceptual paper, the study is limited to literature and prior empirical research. It offers the benefit of new research directions for researchers/ universities in understanding and promoting the culture of green entrepreneurship among university students. The paper provides researchers with a proposed and tested integrated model of green entrepreneurial inclination. Originality/Value: The paper links a significant body of literature within a unifying theoretical framework and identifies under‐researched areas of green entrepreneurial inclination of youth in an entrepreneurship context