A Structured Equation Modelling Study on Factors Influencing Students’ Choices of Private Institutions of Higher Education

Purpose: The aim of this study is to examine factors influencing students’ choices of private institutions of higher education Theoretical framework: The conceptual model for this study was developed based on previous research in the field of higher education in Malaysia and globally. The conceptual model has seven variables which can influence students’ choices of private institutions of higher education. Design/methodology/approach: A survey instrument in the form of a structured questionnaire was designed based on a careful review of pertinent literature. This study collected empirical data from 378 respondents. Multiple regression analysis is used to test the significance of the research model. Findings: The research reveals a positive association between the following variables and the university selection decision: programmes offered, employment opportunities and education and campus facilities. Research, Practical & Social Implications: The implication drawn from this study aids the government policy makers and private higher education managers on factors that can affect student enrollement. Originality/value: The key value of this research the outcomes of this study will increase enrolment at private higher education institutions (IPTS)