Hubungan Minat Beli dan Persepsi Harga Terhadap Impulsive Buying Followers Aktif Griya Putri Amalia Pengguna Tiktok SHOP

Currently, the development of the world of technology is able to make it easier for humans to do various things, including making buying and selling transactions through e-commerce based applications to do online shopping. Only by installing an internet connection on the gadget, someone can easily surf the internet and do online shopping at the e-commerce he wants. No need to leave the house and visit the store in person, the products that have been purchased will be sent directly to the home address of the gadget user who is making a buying and selling transaction. The convenience of this makes buying interest and the perception of a high price. The purpose of this study is to examine the relationship between purchase intention and price perceptions of impulsive buying. The hypothesis in this study is that there is a relationship between buying interest and price perceptions of impulsive buying among Griya Putri Amalia followers who use tiktok. The subjects in this study were Griya Putri Amalia's Instagram followers, which numbered less by using a random sampling technique. This study uses a correlational quantitative method and data collection is carried out by survey using a questionnaire containing a scale of buying interest, price perception, and impulsive buying. The analysis used is multiple regression correlation with a significance value of 0.000 (p