Assessment of drivers and barriers in the adoption of Mobility as a Service (MaaS): a case study of Noida, India

ABSTRACTMobility as a Service (MaaS) has emerged as a transformative concept in urban transportation, integrating multiple modes of transportation through digital platforms to provide seamless travel experiences. By utilizing smartphone applications, MaaS simplifies trip planning, real-time information access, and consolidated payment systems, offering convenience to users. However, MaaS research has primarily focused on developed countries with well-established transport systems, making it crucial to explore its potential and challenges in developing cities of the global south, such as Noida in India. In this study, Noida, a satellite town of NCT Delhi, was chosen as only case study to gather data on user behaviour and preferences regarding app-based mobility services. A comprehensive survey collected information on socio-economic factors, personal vehicle ownership, commuting patterns, public transport usage, and attitudes towards digital ecosystems and app-based mobility services. Principal Component Analysis and K-means Clustering techniques were applied to identify distinct user types and categories, providing insights into user preferences and expectations. The analysis of the collected data revealed user clusters and their respective characteristics. The sustainability aspects of on-demand mobility services were evaluated, comparing user perceptions with private vehicle usage. The study also examined the impact of app-based mobility services on public transport and identified barriers and constraints specific to different user clusters, contributing to a better understanding of the feasibility of implementing MaaS. The findings will provide valuable insights for policymakers and transportation authorities, enabling the development of strategies and interventions to enhance urban mobility and foster MaaS adoption. By addressing the specific needs and preferences of users, MaaS can play a significant role in improving the efficiency and sustainability of transportation in complex urban environment cities like Noida in India