Immaginari viaggianti : costruire un settimanale glocalizzato per bambini/e prima del 1932 in Italia e Spagna

This article represents a synthesis of a doctoral research carried out in Ghent (Belgium), as part of he European ERC project Children in Comics, focusing on the first 15 years of two children’s comics magazines, Corriere dei Piccoli (Milan) and TBO (Barcelona). The study compares two magazines with different editorial features, though united by longevity. This aspect means that, in both countries, the two magazines come to constitute the dominant model of weekly children’s comics magazines, with both magazines being published throughout the Twentieth century (from 1908 to 1990 and from 1917 to 1998, respectively, with interruptions). This article focuses on the period of their publication prior to the entry of Mickey Mouse into the two national traditions, that is, before 1932. The key argument is that, even before the so-called U.S. comics boom, children’s press was far from being resistant to Anglo-American influences. The core of the comparison is essentially identified in the permeability of the two titles, that is, their quality as glocalized weekly publications The article shows how the two magazines adapted and “domesticated” international and intermedia material. Beginning with a close reading of two cases of glocalization of Foxy Grandpa in TBO and CdP, we focus on the editorial strategy adopted, broadening the perspective on the consumption purposes of the two publications. The text focuses on four purposes targeting an audience of boys/girls: to educate and entertain, to retain and seduce.This article represents a synthesis of a doctoral research carried out in Ghent (Belgium), as part of he European ERC project Children in Comics, focusing on the first 15 years of two children’s comics magazines, Corriere dei Piccoli (Milan) and TBO (Barcelona). The study compares two magazines with different editorial features, though united by longevity. This aspect means that, in both countries, the two magazines come to constitute the dominant model of weekly children’s comics magazines, with both magazines being published throughout the Twentieth century (from 1908 to 1990 and from 1917 to 1998, respectively, with interruptions). This article focuses on the period of their publication prior to the entry of Mickey Mouse into the two national traditions, that is, before 1932. The key argument is that, even before the so-called U.S. comics boom, children’s press was far from being resistant to Anglo-American influences. The core of the comparison is essentially identified in the permeability of the two titles, that is, their quality as glocalized weekly publications The article shows how the two magazines adapted and “domesticated” international and intermedia material. Beginning with a close reading of two cases of glocalization of Foxy Grandpa in TBO and CdP, we focus on the editorial strategy adopted, broadening the perspective on the consumption purposes of the two publications. The text focuses on four purposes targeting an audience of boys/girls: to educate and entertain, to retain and seduce.A