Media management matters : challenges and opportunities for bridging theory and practice /

"This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"--Includes bibliographical references and index.Foreword / Alfonso Sánchez-Tabernero -- Introduction: Media management matters / Ulrike Rohn and Tom Evens -- Media management as an engaged scholarship / Ulrike Rohn and Tom Evens -- University-industry collaboration in the media management field / Gregory Ferrell Lowe and Robert G. Picard -- Why policymakers need to collaborate with academics on media policy and why that need will grow / Steve Wildman -- Managing media firms : case studies of practice-led research, actionable knowledge and instrumental impact / John Oliver -- Conducting media management ethnography : a journey toward impacting industry stakeholders / Sven-Ove Horst -- Evaluating action research to innovate digital journalism revenue models / Clare Cook -- Examining ad avoidance consumers : a collaborative study with the ad blocker industry / Lisa-Charlotte Wolter and Sylvia Chan-Olmsted -- Location-based services in regional media communication : insights from a research project / Harald Rau and Annika Ehlers -- Sustaining small television ecosystems : lessons from policy-driven research in Flanders / Tim Raats -- Researching news media : creating societal impact from research for the media industry and policymakers / Mikko Grönlund, Katja Lehtisaari, Carl-Gustav Lindén and Mikko Villi -- Research for innovation : improving the management of co-located and clustered industries / Erik Hitters -- Eyes on tech! Media entrepreneurship and the relevance of technology in business models / Andreas Will, Britta Gossel and Julian Windscheid -- Managing digital transformation : the case of the Finnish Broadcasting Company / Päivi Maijanen -- Shedding light on audiovisual consumption preferences : a case study from Spain / Mercedes Medina -- Digital privacy and new media : reflecting on lessons for policy and practice / Conor O'Kane."This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"-