Relación ente la comunicación corporativa y la imagen corporativa

Communication represents a fundamental tool for the development of societies, since it allows the fluctuation of knowledge, opinions, experiences, experiences, etc., which is why it constitutes a way for organizations to transmit their image. This article aims to highlight the relationship between corporate communication and corporate image within organizations. Organizational communication includes internal communication that is oriented towards the members of the organization, and external communication that is focused towards the public, suppliers, and any other that is related to its environment. On the other hand, there is the corporate image, which seeks to position and publicize its products, services or brand. Both are related, since the communicative work will influence the achievement of that position. This research was approached as a bibliographical-documentary study, where texts, research and articles related to the topic under study were consulted. Keywords: communication, image, corporate.La comunicación representa una herramienta fundamental para el desarrollo de las sociedades, ya que esta permite la fluctuación de conocimientos, opiniones, vivencias, experiencias, etc., por lo que constituye una vía para que las organizaciones logren transmitir su imagen. El presente artículo tiene como objetivo destacar la relación que existe entre la comunicación corporativa y la imagen corporativa dentro de las organizaciones. La comunicación organizativa incluye la comunicación interna que va orientada hacia los miembros de la organización, y la comunicación externa que va enfocada hacia el público, proveedores, y cualquier otro que se relacione hacia su entorno. Por otro lado, se tiene la imagen corporativa, la cual busca posicionar y dar a conocer sus productos, servicios o marca. Ambas se relacionan, puesto que el trabajo comunicativo influenciará en lograr ese posicionamiento. Esta investigación se abordó, como un estudio bibliográfico-documental, donde se consultaron textos, investigaciones y artículos relacionados al tema en estudio. Palabras claves: comunicación, imagen, corporativa. ABSTRACT Communication represents a fundamental tool for the development of societies, since it allows the fluctuation of knowledge, opinions, experiences, experiences, etc., which is why it constitutes a way for organizations to transmit their image. This article aims to highlight the relationship between corporate communication and corporate image within organizations. Organizational communication includes internal communication that is oriented towards the members of the organization, and external communication that is focused towards the public, suppliers, and any other that is related to its environment. On the other hand, there is the corporate image, which seeks to position and publicize its products, services or brand. Both are related, since the communicative work will influence the achievement of that position. This research was approached as a bibliographical-documentary study, where texts, research and articles related to the topic under study were consulted. Keywords: communication, image, corporate. Información del manuscrito:Fecha de recepción: 22 de marzo de 2023.Fecha de aceptación: 23 de mayo de 2023.Fecha de publicación: 10 de julio de 2023