DEVELOPMENT OF TOURISM VILLAGE BASED ON ADVENTURE TOURISM ATTRACTION DURING THE COVID-19 PANDEMIC IN B

This study examines the strengths, weaknesses, opportunities and challenges of tourist villages in Bali; find important criteria in the development of tourist villages in Bali; and formulate strategic priorities for the development of tourist villages in Bali that offer adventure tourism attractions during the Covid-19 Pandemic. As a qualitative study, data analysis was carried out using SWOT, AHP, and a combination of SWOT and AHP. This study found that tourist villages with adventure tourism attractions during the Covid-19 Pandemic in Bali had strengths: variations in tourist attractions, community readiness to accept tourists during the Covid-19 Pandemic, people were easy to adapt, the implementation of health protocols was understood by the community; Weaknesses: public transportation to tourist villages, access is not well organized, tourist attractions are relatively the same; opportunities: potential to attract tourists, nature and culture support the development of tourist villages; and threats: digital technology in marketing tourism village products has not been evenly distributed, the entry of foreign investors into tourist villages. Three important criteria in the development of tourist villages during the Covid-19 Pandemic in Bali: concern for CHSE (score 0.351), security guarantees (score 0.34), and ease of CHSE facilities (score 0.329). Meanwhile, three strategic priorities need to be implemented: healthy tourism (score 0.89), sports tourism (score 0.67) and environmentally friendly tourism (score 0.58).Penelitian ini mengkaji kekuatan, kelemahan, peluang dan tantangan  desa wisata di Bali; menemukan kriteria penting dalam pengembangan desa wisata di Bali; dan merumuskan prioritas strategi pada pengembangan desa wisata di Bali yang menawarkan daya tarik wisata petualangan di masa Pandemi Covid-19. Sebagai sebuah penelitian kualitatif, analisis data dilakukan dengan teknik SWOT, AHP, dan kombinasi SWOT dengan AHP. Penelitian ini menemukan desa wisata dengan daya tarik wisata petualangan pada masa Pandemi Covid-19 di Bali memiliki kekuatan: variasi daya tarik wisata, kesiapan masyarakat menerima wisatawan di masa Pandemi Covid-19, masyarakat mudah beradaptasi, penerapan protokol kesehatan sudah dipahami masyarakat; kelemahan: transportasi umum ke desa wisata, akses belum tertata, daya tarik wisata relatif sama; peluang: potensi untuk menarik wisatawan, alam dan budaya mendukung pengembangan desa wisata; dan ancaman:  teknologi digital dalam pemasaran produk desa wisata belum merata,  masuknya investor asing ke desa wisata. Tiga kriteria penting dalam pengembangan desa wisata di masa Pandemi Covid-19 di Bali: kepedulian terhadap CHSE (skor 0,351), jaminan keamanan (skor 0,34), dan kemudahan fasilitas CHSE (skor 0,329). Sedangkan tiga prioritas strategi yang perlu dilaksanakan: pariwisata sehat (skor 0,89), pariwisata olah raga (skor 0,67), dan pariwisata ramah lingkungan (skor 0,58).&nbsp