Strategi Pemasaran Pendidikan Islam

The marketing strategy is the most important part that must be owned by the institution in order to maintain its existence. The rapid competition in the world of education, which causes the pace of global development, continues to demand that educational institutions be more competitive. The method used in this research is qualitative with a case study type. Data and data sources were obtained from informants at the Batu Bilingual MA institution through interview, observation, and documentation techniques. The results of the study indicate that the marketing strategy implemented by MA Bilingual Batu can be identified by a number of strategies that are relevant to marketing strategies that are generally carried out in the business world. These strategies include product, price, place, promotion, people, physical evidence, and process. The marketing strategy development carried out by MA Bilingual Batu, namely, the first is the guerrilla strategy (face-to-face, guerrilla strategy, leadership strategy for the Madrasah Principal, uniqueness strategy, strategy for publicising achievements, and strategy for awarding scholarships),Strategi pemasaran sebagai bagian terpenting yang harus dimiliki lembaga guna mempertahankan eksistensi lembaga itu sendiri. Pesatnya persaingan dalam dunia pendidikan yang sebabkan laju perkembangan global terus menuntut lembaga pendidikan untuk lebih kompetitif. Metode dalam penelitian ini adalah kualitatif dengan jenis studi kasus. Data dan sumber data diperoleh dari informan di lembaga MA Bilingual Batu melalui tekhnik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan oleh MA Bilingual Batu dapat diidentifikasi sejumlah strategi yang relevan dengan strategi pemasaran yang umumnya dilakukan dalam dunia bisnis, strategi tersebut meliputi: product, price, place, promotion, people, physical evidence dan process. Adapun pengembangan strategi pemasaran yang dilakukan oleh MA Bilingual Batu, yaitu; pertama strategi gerilya (face to face, Strategi gerilya, strategi kepemimpinan Kepala Madrasah, strategi keunikan, strategi mempublikasikan prestasi, dan strategi pemberian beasiswa