Add to ORKGIce Cream Mixue is a company engaged in the production of beverages and food. They provide a wide range of ice cream flavors with premium quality and natural ingredients, attracting many customers' attention. This study uses a quantitative method because the data sources are apparent. The research method is a scientific way to obtain data with specific purposes and uses. The technique used is the Naïve Bayes Classifier Algorithm with rapidminer results. 356 customers answered the questionnaire results satisfied, 64 customers who answered the questionnaire results were neutral, and 80 customers responded to the questionnaire results and were not happy. In this case, the Naïve Bayes Classifier Method can predict the level of customer satisfac...
Currently, companies seek to find methods to analyze their customer behaviors and profiles. From thi...
For profit companies that are centered on customers, every opinion of them is very important because...
This paper presents a data mining study that aims to identify potential high-value visitors for a dr...
Ice Cream Mixue is a company engaged in the production of beverages and food. They provide a wide ra...
Shopee is one of the largest e-commerce platforms currently being used by Millennials. The use of Sh...
Tight business competition demands business actors to make responsive, timely decisions to survive t...
Technological advances make service and delivery of goods grow rapidly. Coupled with people's changi...
Changes in human behavior against the times, this causes business actors, especially culinary busine...
With increasing competition in the business world, many companies use data mining techniques t...
The growth of Fast Moving Consumer Goods (FMCG) industry is still showing double-digit and Indonesia...
This article discusses the analysis of customer loyalty using three data mining methods:...
Data mining is a series of processes to extract added value in the form of information that has not ...
Data mining is a process of collecting meaningful data from some large information contained in info...
Customer’s behavior varies from person to person based on their segmentations, while understanding t...
Computerization of society has substantially improved the ability to generate and collect data from ...
Currently, companies seek to find methods to analyze their customer behaviors and profiles. From thi...
For profit companies that are centered on customers, every opinion of them is very important because...
This paper presents a data mining study that aims to identify potential high-value visitors for a dr...
Ice Cream Mixue is a company engaged in the production of beverages and food. They provide a wide ra...
Shopee is one of the largest e-commerce platforms currently being used by Millennials. The use of Sh...
Tight business competition demands business actors to make responsive, timely decisions to survive t...
Technological advances make service and delivery of goods grow rapidly. Coupled with people's changi...
Changes in human behavior against the times, this causes business actors, especially culinary busine...
With increasing competition in the business world, many companies use data mining techniques t...
The growth of Fast Moving Consumer Goods (FMCG) industry is still showing double-digit and Indonesia...
This article discusses the analysis of customer loyalty using three data mining methods:...
Data mining is a series of processes to extract added value in the form of information that has not ...
Data mining is a process of collecting meaningful data from some large information contained in info...
Customer’s behavior varies from person to person based on their segmentations, while understanding t...
Computerization of society has substantially improved the ability to generate and collect data from ...
Currently, companies seek to find methods to analyze their customer behaviors and profiles. From thi...
For profit companies that are centered on customers, every opinion of them is very important because...
This paper presents a data mining study that aims to identify potential high-value visitors for a dr...