The influence of individual behavioural factors on decision-making process of management accounting based on Interactive Behaviour Chain model (IBC)

Based on the literature of Individual Behaviour Factors IBFs, business studies, and interdisciplinary academic contributions related to accounting, managerial, psychological and behavioural fields, this research investigates the impact and the association of IBFs on decision-making process focusing on Strategic Investment Decisions SIDs. The IBFs chosen in this study are personality, perception, ability and skills, motivation, attitudes, work stress, job satisfaction and administrative leadership. The essence of this association has critically investigated in a coherent theoretical framework that establishes the Interactive behaviour Chain model (IBC) which is a multidisciplinary model.In the methodological part, the research adopts a quantitative method through using the questionnaire instrument for gathering the data. The research questionnaire was carefully designed and formulated in accordance with the research objectives and hypotheses. In addition, pilot study was distributed before the final distribution taking into consideration the clearness, simplicity and usefulness. In this research, 220 respondents from 11 Libyan service companies were participated and provided their attitudes in this contextual interactive relationship.The findings showed significant support of the association between IBFs and SIDs as the hypotheses proposed, while other results presented less support. The administrative leadership factor was the highest factor supported by 81% which is considered as in the very high impact level. Similarly, personality, ability and skills, and motivation fall into the 70s % as they recorded 74%, 75% and 77% respectively.The research can build a philosophical basis that can be further discussed in the future studies due to the significance of the IBFs chosen in this research. The continuing gap of the literature is considered in the current research that provides a distinctive combination designed and represented in the IBC model. This combination is based on the gap found in the previous studies. Applying this model contributes scientifically in reducing the existing research gaps by examining the association of the IBFs with the SIDs in a significant practical environment.