PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP MINAT MENGGUNAKAN PRODUK PEMBIAYAAN MURABAHAH DI BMT KHAIRUL AMIN MARTAPURA KANTOR CABANG SUKARAMAI

The purpose of this study is to find out the financing offered by BMT Khairul Amin in the form of murabahah service products to Members' interest in using these service products, by carrying out a marketing mix strategy. In this study using a quantitative approach by conducting a survey of 82 respondents. The results show that the marketing mix of product, promotion, people and place variables has an F test (simultaneous) effect on 'Members' interest in using' murabahah financing service products'. This is known through the value of fcount = 33.552 > ftable = 2.02 and the value of sig. = 0.000 <α = 0.1 or a significance of 10%. While the T test (partial) product and promotion variables have no effect on Member interest. It is known that the product variable has a tcount = 0.413 < ttable = 1.665 with sig. = 0.681> α = 0.1 and the promotion variable tcount = 0.835 < ttable = 1.665 with sig. = 0.406 > α = 0.1. While the variables of people and places partially have an influence on Member interest. It is known that the person variable has a tcount=2.367 > ttable=1.665 with sig.= 0.020 < α= 0.1 and the place variable has a tcount= 4.556 > ttable= 1.665 with sig.= 0.000 <α= 0.1. Based on the coefficient of determination test (R2), it is known that the marketing mix variable "product, promotion, people and place" has an influence of 63.5% on Member interest. &nbsp