This study aims to explain the impact of service quality, Customer Relationship Management (CRM), and brand image on guest loyalty at Hotel Horison Ultima Bekasi. The research adopts quantitative methods and acquires primary data through the distribution of questionnaires to a sample of 100 randomly selected customers from Hotel Horison Ultima Bekasi, utilizing a purposive sampling technique. The data analysis involves employing a multiple linear regression model, as well as conducting classical assumption testing, multiple linear regression testing, coefficient of determination testing, and hypothesis testing using the t-test and f-test. The findings reveal that service quality, CRM, and brand image collectively exert a significant influen...
Usaha jasa perhotelan adalah bagian dari industri jasa yang sangat mengandalkan layanan yang superio...
The hotel business is currently growing, many hotels provide interesting experiences for their consu...
The purpose of this study is to describe the influence of Brand Image and hotel service quality on c...
This study aims to explain the impact of service quality, Customer Relationship Management (CRM), an...
Penelitian ini dilakukan untuk mengetahui adanya pengaruh Pengaruh Citra Merek, Harga Dan Kualitas L...
The tourism world today gains a lot of attention and spotlight is greatly increased in many countrie...
This study aims to determine the influence of corporate image and service quality oncustomer loyalty...
This research was conducted at Hotel Pusako Bukittinggi. Soekarno Hatta street, No. 7 Bukittinggi. H...
The aims of this research is to explore interrelation of perceived quality toward brand loyalty and ...
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to aff...
The rapid development of hotel industry in Bali is very competitive, particularly on the growth of b...
Service Quality is how far the difference between reality and expectations of consumers with the ser...
ABSTRACT The purpose of this study was to test empirically: (1). the impact of price perception ...
Abstract :The purposes of this study are (1) know simultaneously the effect of service quality and p...
Hospitality is an inseparable part of the tourism sector that can improve the economy of the country...
Usaha jasa perhotelan adalah bagian dari industri jasa yang sangat mengandalkan layanan yang superio...
The hotel business is currently growing, many hotels provide interesting experiences for their consu...
The purpose of this study is to describe the influence of Brand Image and hotel service quality on c...
This study aims to explain the impact of service quality, Customer Relationship Management (CRM), an...
Penelitian ini dilakukan untuk mengetahui adanya pengaruh Pengaruh Citra Merek, Harga Dan Kualitas L...
The tourism world today gains a lot of attention and spotlight is greatly increased in many countrie...
This study aims to determine the influence of corporate image and service quality oncustomer loyalty...
This research was conducted at Hotel Pusako Bukittinggi. Soekarno Hatta street, No. 7 Bukittinggi. H...
The aims of this research is to explore interrelation of perceived quality toward brand loyalty and ...
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to aff...
The rapid development of hotel industry in Bali is very competitive, particularly on the growth of b...
Service Quality is how far the difference between reality and expectations of consumers with the ser...
ABSTRACT The purpose of this study was to test empirically: (1). the impact of price perception ...
Abstract :The purposes of this study are (1) know simultaneously the effect of service quality and p...
Hospitality is an inseparable part of the tourism sector that can improve the economy of the country...
Usaha jasa perhotelan adalah bagian dari industri jasa yang sangat mengandalkan layanan yang superio...
The hotel business is currently growing, many hotels provide interesting experiences for their consu...
The purpose of this study is to describe the influence of Brand Image and hotel service quality on c...