Impact of electronic Word Of Mouth (eWOM) on Consumer Behaviour

Word-of-mouth (WOM) is one of the most influential sources of information transmission. However, its effectiveness is limited to social contact. With the rise of social commerce, electronic word-of-mouth (eWOM) has become an important reference for information users. However, the quality of information communicated by eWOM across major platforms is uneven, which seriously affects users' trust in eWOM and platform reputation. Therefore, this study provides an overview of the influence of eWOM on consumer decision-making and purchasing behavior, as well as eWOM interest, from an information quality perspective. The literature review method was used, with Scopus indexed articles using the eWOM keyword taken from the database using Harzing's Publish or Perish (PoP). The articles were selected based on their Google Scholar rating from 1 to 20Word-of-mouth (WOM) menjadi salah satu sumber transmisi informasi yang paling berpengaruh. Kenyataannya, komunikasi WOM konvensional efektifitasnya hanya kontak sosial yang sangat terbatas. Dengan maraknya social commerce, electronic word-of-mouth (eWOM) telah menjadi referensi penting bagi pengguna informasi. Namun, kualitas informasi yang dikomunikasikan oleh eWOM di semua platform utama tidak merata, yang secara serius mempengaruhi kepercayaan pengguna terhadap eWOM, dan reputasi platform. Oleh karena itu, dari perspektif kualitas informasi, penelitian ini memberikan gambaran pengaruh interpersonal online atau electronic word of mouth (eWOM) terhadap pengambilan kebijakan dan keputusan pembelian konsumen serta minat eWOM. Dengan metode literature review dari penelitian terdahulu, menggunakan refrensi artikel terindeks Scopus dengan penggunaan kata kunci eWOM yang diambil dari database menggunakan Harzing's Publish or Perish (PoP) Kemudian dipilih berdasarkan peringkat Google Schooler dari 1-2