Abstrac:College today is becoming an increasingly culturally diverse environment with students coming from a variety of ethnic and cultural backgrounds. In this context, it is important for higher education institutions to provide effective guidance and counseling services to support students in dealing with their academic and personal challenges. This study aims to investigate the impact of cultural competence on the effectiveness of guidance and counseling in tertiary institutions. By collecting qualitative data through interviews with counselors at the Muhammadiyah University of Makassar, this research explores how the cultural competence of counselors contributes to the results achieved in guidance and counseling. The results of the stu...