This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes provide a comprehensive, step-by-step overview of how to manage the interview process. They cover: -best practice for preparing for an interview (and what to do when you don’t have time to) -the differences between news and feature interviews (for print and broadcast) -techniques to break the ice and navigate tricky and sensitive interviewees and topics -tips on staying safe when operating in dangerous situations -how best to utilise digital tools to make the most of any interview situation This third edition builds on the popular previous ...