Tour And Travel Company Innovation After The Pandemic Era Of Covid-19

The COVID-19 pandemic has significantly impacted the tourism sector, particularly tour and travel companies. However, this pandemic has also presented opportunities to innovate and create new ways to survive in the tourism industry. This paper discusses various innovations made by tour and travel companies after the COVID19 pandemic, such as the use of technology, the development of new products and services, and adjustments to the needs and preferences of new customers. The research method used is qualitative by conducting in-depth interviews with several tour and travel companies implementing innovations. The results of the study show that the creations made by time and travel companies positively impact company performance, such as increasing the number of customers, customer satisfaction, and reducing operational costs