Integrated marketing communication (IMC) is efficient in adding value to the management strategies by sending clear and consistent messages about an institution in every contact point, thereby, enabling the improvement of institutions of higher education's (IHEs') reputation. Therefore, the purpose of this study was to ascertain the strategic processes of IMC and their relevance to the Malaysian IHEs. The method of quantitative analysis was used to observe the level of IMC implementation, barriers in implementing IMC strategy and leadership styles in the selected Malaysian IHEs. The IMC four-stage framework and six components of transformational leadership theory served as the basis of the study. The study found that all four administra...
This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thai...
This paper explores the experiences of academic staff teaching Integrated Marketing Communications (...
This paper discusses private higher education institutions students' perceptions on integrated ...
Integrated marketing communication (IMC) is a business process that improves the higher education in...
Globalization foresees the rapid development of information technology (IT) and the Internet,where b...
The purposes of this study are to assess the level of IMC implementation, to investigate the factors...
The continuous changes occurring in the field of marketing communications led to an increasing rele...
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC...
This book is written primarily as an introductory textbook aimed for both undergraduate and postgrad...
Integrated Marketing Communication (IMC) Strategies include Advertising, Sales Promotion, Events and...
This working paper explores the experiences of academic staff teaching Integrated Marketing Communic...
Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to ...
For the most part, the literature base for Integrated Marketing Communication (IMC) has developed fr...
Nowadays, education institutions are continuously seeking better ways to communicate effectively and...
Integrated marketing communication (IMC) has been increasingly adopted among many organisations sinc...
This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thai...
This paper explores the experiences of academic staff teaching Integrated Marketing Communications (...
This paper discusses private higher education institutions students' perceptions on integrated ...
Integrated marketing communication (IMC) is a business process that improves the higher education in...
Globalization foresees the rapid development of information technology (IT) and the Internet,where b...
The purposes of this study are to assess the level of IMC implementation, to investigate the factors...
The continuous changes occurring in the field of marketing communications led to an increasing rele...
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC...
This book is written primarily as an introductory textbook aimed for both undergraduate and postgrad...
Integrated Marketing Communication (IMC) Strategies include Advertising, Sales Promotion, Events and...
This working paper explores the experiences of academic staff teaching Integrated Marketing Communic...
Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to ...
For the most part, the literature base for Integrated Marketing Communication (IMC) has developed fr...
Nowadays, education institutions are continuously seeking better ways to communicate effectively and...
Integrated marketing communication (IMC) has been increasingly adopted among many organisations sinc...
This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thai...
This paper explores the experiences of academic staff teaching Integrated Marketing Communications (...
This paper discusses private higher education institutions students' perceptions on integrated ...