Mode-switching intentions of public transport users:The influence of perceived service quality, travel satisfaction and psychological disposition

Understanding public transport passengers' mode-switching intentions is essential for transit managers and policy makers as a useful support to formulate strategies to satisfy existing public transport passengers and attract car users. For this reason, this study explores what factors affect public transit passengers to use other transport modes. Apart from the factors analyzed in previous studies, psychological disposition variables that we assume may influence the rating of travel satisfaction are also included in the study. A conceptual model is proposed to determine the relationship between perceived service quality of public transport, passengers' travel satisfaction, psychological disposition and mode-switching intentions. We applied path analysis to analyze the conceptualized relationships. Results reveal service quality and moods indirectly affect mode-switching intentions through their effects on travel satisfaction, while the effects of personality on mode-switching intentions are both direct and indirect.