Since the human visual system (HVS) is the ultimate assessor of image quality, current research on the design of objective image quality metrics tends to include an important feature of the HVS, namely, visual attention. Different metrics for image quality prediction have been extended with a computational model of visual attention, but the resulting gain in reliability of the metrics so far was variable. To better understand the basic added value of including visual attention in the design of objective metrics, we used measured data of visual attention. To this end, we performed two eye-tracking experiments: one with a free-looking task and one with a quality assessment task. In the first experiment, 20 observers looked freely to 29 unimpa...