Video communication best for female friends?

Video-mediated communication is widely available for decades, but not universally accepted and appreciated. Little is known about system factors, user factors and environment factors that govern its acceptance and efficacy. Recent research points to gender and relationship as important factors in the effect of VMC on outcome of negotiation tasks (Swaab & Swaab, 2009), respectively the outcome of impression formation of strangers (Fullwood, 2007). Research in this article presents evidence how factors gender, task and relationship influence the paperand-pencil measurements of social presence according to Short, Williams and Christie (1976)