It is shown here that adaptivity in sampling results in dramatic improvements in the recovery of sparse signals in white Gaussian noise. An adaptive sampling-and-refinement procedure called distilled sensing is discussed and analyzed, resulting in fundamental new asymptotic scaling relationships in terms of the minimum feature strength required for reliable signal detection or localization (support recovery). In particular, reliable detection and localization using non-adaptive samples is possible only if the feature strength grows logarithmically in the problem dimension. Here it is shown that using adaptive sampling, reliable detection is possible provided the feature strength exceeds a constant, and localization is possible when the feat...