Setting up collaboration is getting increasingly important in design practice. It is also valuable to involve the stakeholders early in the design process for gathering deeper insights and arriving at innovative ideas. However, high level of uncertainty in the early stages of the process can be an obstacle to initiate collaboration. We are developing a method to support the initiation of multi-stakeholder collaboration, which aims to develop a design concept by integrating user insight with business insight in a single design process. We incorporated our assumptions in a workshop format, which is a combination of a tool and a process, named Value Design Workshop. To identify the opportunities for improvement, we evaluated how the participan...