Enhancing user experience design with an integrated storytelling method

Storytelling has been known as a service design method and been used broadly not only in service design but also in the context of user experience design. However, practitioners cannot yet fully appreciate the benefits of storytelling, and often confuse storytelling with storyboarding and scenarios. The digital storytelling emerged in recent years mostly focused on digital and interactive technology for new expression of stories as a tool, not pay much attention to improve user experience from the story and storytelling itself. This paper provides an integrated storytelling method consisting of three parts: Constructing Story-Inspiring Images-Visually Storytelling. Constructing Story is based on two principles to construct a story focusing on user’s needs conflict. Inspiring Images means using a set of frames to express the story based on the techniques of film to express more details about emotion and value. Visually Storytelling means visualize the story in sketching or photo storyboard. The aim is to promote discussion and communication to share insights and concepts during the whole storytelling process at the early stage of the design to enhance user experience design. The research grounds on a literature study and exemplary application of the support. This method is also a quick start for a storytelling tool design.