We present a comprehensive study of the information rate loss of the max-log approximation for M-ary pulse-amplitude modulation (PAM) in a bit-interleaved coded modulation (BICM) system. It is widely assumed that the calculation of L-values using the max-log approximation leads to an information loss. We prove that this assumption is correct for all M-PAM constellations and labelings with the exception of a symmetric 4-PAM constellation labeled with a Gray code. We also show that for max-log L-values, the BICM generalized mutual information (GMI), which is an achievable rate for a standard BICM decoder, is too pessimistic. In particular, it is proved that the so-called harmonized GMI, which can be seen as the sum of bit-level GMIs, is achie...