Poetry in design

This paper describes an attempt to use poetry in design as an access door to experience cultural elements and embed them in the design of meaningful aestheticinteractions. Not only do poems tell a story, but their language and the way they play with the subtleties of that language also tell us a lot about cultural values,feelings, beliefs and judgments. This approach is exemplified by reporting on an educational activity carried out in the "Cultural Sensitivity" module ofthe Master’s Degree Program in Industrial Design at Eindhoven University of Technology (TU/e). By illustrating and discussing actual implemented students’ projects, a conceptual framework for employing poetry in design is provided