For any evolutionary theory of economic development, the understanding of the determinants of variety and its effects on economic systems is of central importance. On the one hand, increasing returns tend to standardize technologies thus reducing product variety. On the other hand, the resulting efficiency gains generate resources that allow for the development of new products that contribute to long-term growth. The net variety effect on economic systems remains an empirical question. We propose two variety measures, the entropy measure and Weitzman’s maximum likelihood procedure. It is argued that the two measures are complementary since entropy indicates the variety in a frequency distribution, while Weitzman’s measure is based on a dist...