In this paper we present a new approach to derive heavy-traffic asymptotics for polling models. We consider the classical cyclic polling model with exhaustive service at each queue, and with general service-time and switch-over time distributions, and study its behavior when the load tends to one. For this model, we explore the recently proposed mean value analysis (MVA), which takes a new view on the dynamics of the system, and use this view to provide an alternative way to derive closed-from expressions for the expected asymptotic delay; the expressions were derived earlier in [31], but in a different way. Moreover, the MVA-based approach enables us to derive closed-form expressions for the heavy-traffic limits of the covariances between ...