The impact of social networks on Kedge students well-being : an an-depth study during and post-Covid-19

The Covid-19 pandemic has had a significant and profound impact on the daily lives of students, including students enrolled in the EBP 4 program at Kedge Bordeaux. In this disruptive context, the influence of social networks has emerged as a crucial aspect. Therefore, the objective of this thesis was to conduct an in-depth study of this cohort of students, focusing on understanding the role played by social networks during the pandemic and analysing the potential impact on their mental well-being and academic performance. To achieve these goals, a comprehensive data collection process was implemented, consisting of a quantitative survey distributed to 241 students, resulting in a response rate of 103 participants. The quantitative data collected was then carefully analysed and interpreted. In order to meet the research objectives in a meaningful way, several recommendations were made to Kedge. These key recommendations include implementing an awareness campaign among students, creating an association project dedicated to supporting Kedge students in using social networks more effectively as well as managing their time, and finally, promoting prevention. Regular communication on the school's Instagram and Facebook pages was advocated, involving the sharing of tips and tricks to students to help them better manage their time spent on social networks and minimise any negative effects that may result. Specific recommendations were also made directly to Kedge students, such as being aware of their motivation when using social networks and setting a time limit on these applications to avoid spending too much time on them. Given the ever-changing nature of social networking, it is crucial for Kedge to stay abreast of this prevailing trend and implement the following recommendations. By doing so, the institution will be able to effectively support its students and ultimately improve their academic outcomes