Social networks and their use in a selected business entity

This bachelor thesis is focused on an analysis of the use of social networks by the company Wooded s.r.o. which is a young company from the south of Bohemia that produces solid wooden furniture. The work aims to analyse the current situation regarding the use of social networks in the company and to collect data through a questionnaire survey. Based on the survey results, the recommendation for marketing communication on the company's social media platforms is developed. The thesis characterizes online marketing, social networks and particular platforms - primarily platforms like Facebook and Instagram. The work also describes the company that was selected, its history and current marketing situation on social media. The questionnaire survey is analysed and the results is evaluated. This recommendation will help the company with the effective use of social networks in the near future