This study set out to examine the relationships between NFL team success and various fan traits like grit, global and collective self-esteem, team fandom, and sport fandom. The main hypotheses of this study were that fans of perennial loser NFL teams would demonstrate significantly higher levels of grit, sport fandom, and team fandom than fans of more successful teams and significantly lower levels of global and collective self-esteem than fans of more successful fans. Participants were recruited via online forums as well as in person via Western Kentucky University’s Study Board. There were a total of 85 participants, all of which completed a short packet of randomized surveys after reading and agreeing to the informed consent document. Pa...
The sport consumption experience apparently facilitates a higher symbolic meaning, indicating a symb...
abstract: The sport of football has become one of the most widely loved and watched sports in the Un...
Although personal opinions and beliefs influence consumer behavior, research linking such factors to...
This study set out to examine the relationships between NFL team success and various fan traits like...
Throughout history, sporting events have been the center of entertainment; the uncertainty of the ou...
This research aimed to uncover key factors in how college students select a favorite sports team. An...
Past research has examined the die-hard fans\u27 characteristics, consumption behaviors, and attendi...
The purpose of this research was to find out the relationship between professional sport fans and ei...
This research looked at the difference between how involved NFL fans are with their favorite/identif...
Researchers have suggested that brand equity is vital for professional sport teams by focusing on th...
This study examined the fans motivation to attend the National Football League (NFL) games and how i...
The popularity of collegiate football in America is unprecedented. The fan frenzy surrounding teams,...
Previous research suggests that association with successful organizations can cause an increase in s...
Sport is an integral part of American society and no sport in the United States has achieved a great...
In professional sports, the field of public relations helps organizations foster positive relationsh...
The sport consumption experience apparently facilitates a higher symbolic meaning, indicating a symb...
abstract: The sport of football has become one of the most widely loved and watched sports in the Un...
Although personal opinions and beliefs influence consumer behavior, research linking such factors to...
This study set out to examine the relationships between NFL team success and various fan traits like...
Throughout history, sporting events have been the center of entertainment; the uncertainty of the ou...
This research aimed to uncover key factors in how college students select a favorite sports team. An...
Past research has examined the die-hard fans\u27 characteristics, consumption behaviors, and attendi...
The purpose of this research was to find out the relationship between professional sport fans and ei...
This research looked at the difference between how involved NFL fans are with their favorite/identif...
Researchers have suggested that brand equity is vital for professional sport teams by focusing on th...
This study examined the fans motivation to attend the National Football League (NFL) games and how i...
The popularity of collegiate football in America is unprecedented. The fan frenzy surrounding teams,...
Previous research suggests that association with successful organizations can cause an increase in s...
Sport is an integral part of American society and no sport in the United States has achieved a great...
In professional sports, the field of public relations helps organizations foster positive relationsh...
The sport consumption experience apparently facilitates a higher symbolic meaning, indicating a symb...
abstract: The sport of football has become one of the most widely loved and watched sports in the Un...
Although personal opinions and beliefs influence consumer behavior, research linking such factors to...