ETT SMAKPROV AV AI : En undersökning av mikrobryggeriers AI-beredskap

This thesis explores the challenges microbreweries face when implementing ArtificialIntelligence (AI) technologies and undergoing digital transformation, specifically focusingon the interplay between AI-readiness and institutional logics. By examining the AIreadiness framework proposed by Holmström (2022), the study aims to understand howmicrobreweries manage multiple logics in response to institutional complexity triggered byAI-initiatives. Data collection for this thesis was conducted through semi-structuredinterviews with employees of three different microbreweries in Sweden. These participantswere selected using purposive sampling to obtain a diverse range of perspectives on AIimplementation within the industry. The study demonstrates the importance of continuousadaptation and evaluation in integrating AI technologies into existing practices. It concludesthat organizations need to balance digital transformation with potential conflicts ininstitutional logics and develop strategies to integrate new technologies without disturbingtheir stability. For microbreweries, fostering open communication, collaboration, and ashared understanding of goals can mitigate potential barriers. Ultimately, recognizing andresolving conflicts allows organizations to leverage the transformative potential of AItechnologies and thrive in a competitive, technologically driven landscape.