Right information to right person in right time

Business intelligence is a tool that helps decision makers make informed decisions based on data. Self-Service is an extension of Business Intelligence that focuses on the individual that uses BI-tools and how independent they are. The purpose of this research paper is to cover missing pieces from previous research regarding Self-Service Business Intelligence and to identify factors that can help organizations succeed to become more independent decision makers. This paper is focused only on the combination of Self-Service and Business Intelligence and on organizations that are in the beginning of their usage of BI- tools. Previous research shows that there are many challenges that can affect users and organizations in the process of becoming more Self-Serviced in Business Intelligence. By conducting a case study with the help of a qualitative research method consisting of seven semi-structured interviews, a strategy has been created to help organizations identify what they need to do, to reach a higher level of independent decision-making. The collected data has been analyzed by using an inductive method. The results of the analysis and previous research has led to the conclusion of the study which involves a model consisting of four steps that need to be assessed to overcome the challenges of becoming Self-Service Business Intelligence users. The four steps consist of; becoming aware of the organization’s level of digital maturity; conducting education to raise internal knowledge; identifying different internal needs; and, finally, making BI-reports available to the users, thus increasing accessibility