Add to ORKGThis report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore
The purpose of this research is to investigate family decision making and more specifically, how dec...
Understanding family buying decisions plays a vital role in the success of every business. The explo...
The objective of this study is to develop and test a model of marital power and purchase decisions, ...
This report examines the relative influence that each spouse exerts in household purchase decisions....
Changes in the socio-cultural environment such as emergence of women with dual careers entail that d...
Changes in the socio-cultural environment such as emergence of women with dual careers entail that d...
This study focuses on spousal decision-making throughout three phases of the decision-making process...
A research on buyer behavior between spouses in Singapore and Malaysia. The focus will be on the soc...
Our research intends to find out similarities and differences between family purchase decision-makin...
This study examines the impact of sex role orientation on the outcome of a family home purchase deci...
Family decision making is a process where families make decisions regarding purchases of goods and s...
This paper tries to explore decision making phenomenon among husbands-wives w.r.t purchase of high i...
This study aims to gain knowledge on the factors that influence the investment decision making of wo...
Family purchase decision-making is the process by which decisions regarding purchases for the famili...
The purpose of this paper was to analyze the relationship between demographic and geographic variabl...
The purpose of this research is to investigate family decision making and more specifically, how dec...
Understanding family buying decisions plays a vital role in the success of every business. The explo...
The objective of this study is to develop and test a model of marital power and purchase decisions, ...
This report examines the relative influence that each spouse exerts in household purchase decisions....
Changes in the socio-cultural environment such as emergence of women with dual careers entail that d...
Changes in the socio-cultural environment such as emergence of women with dual careers entail that d...
This study focuses on spousal decision-making throughout three phases of the decision-making process...
A research on buyer behavior between spouses in Singapore and Malaysia. The focus will be on the soc...
Our research intends to find out similarities and differences between family purchase decision-makin...
This study examines the impact of sex role orientation on the outcome of a family home purchase deci...
Family decision making is a process where families make decisions regarding purchases of goods and s...
This paper tries to explore decision making phenomenon among husbands-wives w.r.t purchase of high i...
This study aims to gain knowledge on the factors that influence the investment decision making of wo...
Family purchase decision-making is the process by which decisions regarding purchases for the famili...
The purpose of this paper was to analyze the relationship between demographic and geographic variabl...
The purpose of this research is to investigate family decision making and more specifically, how dec...
Understanding family buying decisions plays a vital role in the success of every business. The explo...
The objective of this study is to develop and test a model of marital power and purchase decisions, ...