Add to ORKGThis project is doing a comparative marketing analysis on the major mobile phone service providers,namely SingTel and MobileOne.In-depth research is being done on their four 'P's; promotion, place, product and pricing strtegies. This is done along with a brief overview of the telecommunications industry in singapore
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.Includes bibl...
From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable m...
The objectives of this thesis are to analyze the crucial marketing activities of mobile handset shop...
This project is doing a comparative marketing analysis on the major mobile phone service providers,n...
The aim of our research is to examine the marketing strategies of mobile phone service providers (MP...
With a relatively small telecommunications market, Singapore’s mobile services are provided by three...
In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunicati...
A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the...
This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service p...
The aim of this study is to examine the marketing strategies of two mobile service providers -- Sing...
Provides a more customer-focused analysis of the service quality in the Singapore mobile phone indus...
The aim is to provide an insight into the key strategies of the players in the Singapore telecommuni...
The objective of this paper is to investigate the telecommunication markets in India, Singapore and ...
125 p.From April 1 1997, the Singapore paging market will be opened up to three more paging service ...
This project aims to provide an analysis based on consumers' perceptions on the various opportunitie...
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.Includes bibl...
From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable m...
The objectives of this thesis are to analyze the crucial marketing activities of mobile handset shop...
This project is doing a comparative marketing analysis on the major mobile phone service providers,n...
The aim of our research is to examine the marketing strategies of mobile phone service providers (MP...
With a relatively small telecommunications market, Singapore’s mobile services are provided by three...
In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunicati...
A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the...
This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service p...
The aim of this study is to examine the marketing strategies of two mobile service providers -- Sing...
Provides a more customer-focused analysis of the service quality in the Singapore mobile phone indus...
The aim is to provide an insight into the key strategies of the players in the Singapore telecommuni...
The objective of this paper is to investigate the telecommunication markets in India, Singapore and ...
125 p.From April 1 1997, the Singapore paging market will be opened up to three more paging service ...
This project aims to provide an analysis based on consumers' perceptions on the various opportunitie...
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.Includes bibl...
From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable m...
The objectives of this thesis are to analyze the crucial marketing activities of mobile handset shop...