Add to ORKGThis study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese ...
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese ...
Purpose – To explore the factors crucial to international fashion retailer success and evaluate how ...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
The paper focuses on the development of brand concept and philosophy for the purpose of enabling Mal...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Looking at the fashion global value chain (GVC), there is not much vertical integration in the overa...
The paper focuses on the development of brand concept and philosophy for the purpose of enabling Mal...
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese ...
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese ...
Purpose – To explore the factors crucial to international fashion retailer success and evaluate how ...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
The paper focuses on the development of brand concept and philosophy for the purpose of enabling Mal...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
Looking at the fashion global value chain (GVC), there is not much vertical integration in the overa...
The paper focuses on the development of brand concept and philosophy for the purpose of enabling Mal...
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese ...
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese ...
Purpose – To explore the factors crucial to international fashion retailer success and evaluate how ...