Add to ORKGThis research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by examining the effect of the branding of both services and products within this price discount context
Social discount rates (SDR) is the rate at which society is willing to forgo a unit of current consu...
Purpose - The purpose of this study is to investigate the effects of price discount frames and price...
Thesis: S.M., Massachusetts Institute of Technology, Computation for Design and Optimization Program...
This research had investigated the effect of advertised discounts and perceived quality on the purch...
In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The questi...
The objective of this research is to investigate the effect of advertised discounts, brand image, an...
Sales promotion techniques are instruments that seek to increase sales of products and brands, usual...
Sales promotion techniques are instruments that seek to increase sales of products and brands, usual...
When implementing a price promotion, retailers often make use of different framing methods in order ...
Abstract: One of the most important issues about the use of price discounts is discount framing, pro...
We examine the role of price discounts in the consideration set formation. Price discounts affect th...
We investigate the practice of framing a price as a discount from an earlier price, with information...
This study investigates kiasuism in Singapore and its impact on repurchase intention. The main objec...
A regular feature of retailers' promotional objectives is to get shoppers to upgrade their purchase ...
In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Sing...
Social discount rates (SDR) is the rate at which society is willing to forgo a unit of current consu...
Purpose - The purpose of this study is to investigate the effects of price discount frames and price...
Thesis: S.M., Massachusetts Institute of Technology, Computation for Design and Optimization Program...
This research had investigated the effect of advertised discounts and perceived quality on the purch...
In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The questi...
The objective of this research is to investigate the effect of advertised discounts, brand image, an...
Sales promotion techniques are instruments that seek to increase sales of products and brands, usual...
Sales promotion techniques are instruments that seek to increase sales of products and brands, usual...
When implementing a price promotion, retailers often make use of different framing methods in order ...
Abstract: One of the most important issues about the use of price discounts is discount framing, pro...
We examine the role of price discounts in the consideration set formation. Price discounts affect th...
We investigate the practice of framing a price as a discount from an earlier price, with information...
This study investigates kiasuism in Singapore and its impact on repurchase intention. The main objec...
A regular feature of retailers' promotional objectives is to get shoppers to upgrade their purchase ...
In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Sing...
Social discount rates (SDR) is the rate at which society is willing to forgo a unit of current consu...
Purpose - The purpose of this study is to investigate the effects of price discount frames and price...
Thesis: S.M., Massachusetts Institute of Technology, Computation for Design and Optimization Program...