Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.

  • Lee, Kin Seng.
  • Loi, Heok Yin.
  • Yap, Leonard Kee Kai.
Publication date
January 2002

Abstract

This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.Bachelor of Communication Studie

Extracted data

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