Add to ORKGAdvertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.BUSINES
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. Th...
Two convenience samples comprised of 230 male respondents participated in a study to measure the eff...
Advertised objects (e.g. texts, images, signs) have multidimensional meanings. Within the modern mec...
Advertisers around the world have been using the technique of subliminal images in their advertiseme...
This research has as its objective the verification that phallic symbolism in advertisements does ap...
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2013-2014Tutor: Gert Corn...
This empirical study examines three types of advertising that are most commonly considered to be sub...
The article covers the problem of using "hidden" symbols that are actually imperceptible without pur...
The study evaluates the meaning of mysticism and its connection to the conscious mind, the unconscio...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to ...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Subliminal advertising refers to the use of subliminal techniques by mass media and what these media...
There is a long-lasting debate on whether subliminal advertising actually works. In this context the...
One very controversial topic within advertising is subliminal advertising. There are many studies ab...
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. Th...
Two convenience samples comprised of 230 male respondents participated in a study to measure the eff...
Advertised objects (e.g. texts, images, signs) have multidimensional meanings. Within the modern mec...
Advertisers around the world have been using the technique of subliminal images in their advertiseme...
This research has as its objective the verification that phallic symbolism in advertisements does ap...
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2013-2014Tutor: Gert Corn...
This empirical study examines three types of advertising that are most commonly considered to be sub...
The article covers the problem of using "hidden" symbols that are actually imperceptible without pur...
The study evaluates the meaning of mysticism and its connection to the conscious mind, the unconscio...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to ...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Subliminal advertising refers to the use of subliminal techniques by mass media and what these media...
There is a long-lasting debate on whether subliminal advertising actually works. In this context the...
One very controversial topic within advertising is subliminal advertising. There are many studies ab...
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. Th...
Two convenience samples comprised of 230 male respondents participated in a study to measure the eff...
Advertised objects (e.g. texts, images, signs) have multidimensional meanings. Within the modern mec...