Add to ORKGThe objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing
The motivation for this report has arisen from our observation of the recent increase in promotiona...
The growing affluence in the Asian economy has triggered many large banking corporations to establis...
This study contributes to the scarce literature on content marketing by examining the effectiveness ...
The objective of this study was to establish if it is good policy for banks to engage in niche marke...
The Singapore banking scene has undergone substantial changes in the recent years. The liberalizatio...
To investigate the marketing of private banking services for different market segments. Study will d...
The competitive banking environment today forces banking institutions to continuously seek out profi...
The purpose of this study is to analyse how banks in Singapore market their credit cards and whether...
A study is done on the demand and supply of private banking services in Singapore. Customer demograp...
This project is a case study analysis of DBS Bank, a premier retail bank in Singapore. The analysis ...
The aim of this study is to gain a better insight into the retail banking industry in Singapore. Th...
This research study aims to (a) identify the good Internet marketing practices adopted by the top gl...
A multitude of studies have indicated that there is potential growth for Sharia-compliant financial ...
The supermarket scene in Singapore has largely been a peaceful one. The major players have co-exist...
Banking plays a vital role in the financial life of an industry, and the significance of banks can b...
The motivation for this report has arisen from our observation of the recent increase in promotiona...
The growing affluence in the Asian economy has triggered many large banking corporations to establis...
This study contributes to the scarce literature on content marketing by examining the effectiveness ...
The objective of this study was to establish if it is good policy for banks to engage in niche marke...
The Singapore banking scene has undergone substantial changes in the recent years. The liberalizatio...
To investigate the marketing of private banking services for different market segments. Study will d...
The competitive banking environment today forces banking institutions to continuously seek out profi...
The purpose of this study is to analyse how banks in Singapore market their credit cards and whether...
A study is done on the demand and supply of private banking services in Singapore. Customer demograp...
This project is a case study analysis of DBS Bank, a premier retail bank in Singapore. The analysis ...
The aim of this study is to gain a better insight into the retail banking industry in Singapore. Th...
This research study aims to (a) identify the good Internet marketing practices adopted by the top gl...
A multitude of studies have indicated that there is potential growth for Sharia-compliant financial ...
The supermarket scene in Singapore has largely been a peaceful one. The major players have co-exist...
Banking plays a vital role in the financial life of an industry, and the significance of banks can b...
The motivation for this report has arisen from our observation of the recent increase in promotiona...
The growing affluence in the Asian economy has triggered many large banking corporations to establis...
This study contributes to the scarce literature on content marketing by examining the effectiveness ...