孔子学院对中国软实力的影响 = The impact of Confucius institute on China’s soft power

本文以软实力的提升方式，文化外交以及孔子学院内部所面对的难题之角度探讨孔子学院对中国软实力的影响。约瑟奈教授提出了“软实力”的理论后，各国开始把软实力作为衡量国家实力及国际地位的一大标准。孔子学院成立于 2004 年11 月，逐渐成为中国软实力的最亮品牌，不论是中国，或是其他国家都把孔子学院当作是中国增强软实力的最大工具。中国政府通过设立孔子学院，以官方的角度推广中国文化，提升中国的形象，最终达到提升软实力的目的。通过与美国民间流行文化相比，有助于了解官方传播中国文化的方式是否有效。此外，本文也将从孔子学院所教授课程的角度来说明孔子学院对中国软实力的影响。孔子学院在官方的推动下，拥有专业的语言、文化教授的优势。但是，孔子学院也同时面对许多不利的因素，如中国威胁论，教师与教学资源短缺，以及缺乏经验等问题。This thesis analyzes the impact of Confucius Institute on China’s soft power from the angle of the way to enhance soft power, cultural diplomacy and the problems which Confucius Institute are facing. Countries all along the world have been using Soft Power as a measure of national strength and international status of a major standard since the theory was created by Joseph Nye. The Chinese government popularizes Chinese cultural, improves China’s image and Soft Power through the establishment of Confucius Institutes. We will learn the influential of official cultural diplomacy through the comparison with the United State of America public pop culture. Besides, the impact of Confucius Institutes on China’s soft power is also introduced in this thesis from the aspect of Confucius Institute’s courses provided. Confucius Institutes have the advantages in professional language and cultural teaching under the promotion of Chinese government. However, they are also facing some disadvantages for example the China Treat Theory, the shortage of teaching staff and capital, and the lack of experiences.Bachelor of Art