Hotel selection criteria.

For the past three decades, tourism has made great contribution to the development of Singapore economy. Being a major portion of tourism, the contribution of hotel industry towards Singapore economy cannot be underestimated. Because overseas travellers are so valuable to our hotel industry, we need to work even harder to stay in the forefront by attracting new visitors and establishing long term relationship with the olds. It follows that correspondingly, hotels in Singapore have to upgrade their image and facilities, so as to provide the best place for foreign travellers from all aspects to stay. In this report, we hope to provide a guide to the hotel manager in designing a more effective marketing campaigns to satisfy the needs of the hotel guests and attract more new customers. The main purpose of this study is to determine the pertinent criteria that set down by tourists in their selection of local hotel during their stays in Singapore. In addition, we will be examining the various factors affecting such criteria, namely, a) purpose of visit, b) age group, c) nationality and d) gender. In the pursuit of our above objectives, the project used primary and secondary data as the sources of information which served as the foundation for the knowledge and insight into the hotel industry. Lastly, with a deeper insight and understanding of tourists and business travellers’ perceptions towards our local hotel industry through our research, the report will conclude by providing various recommendations to hoteliers. These suggestions aim to strengthen good image and further improve hotel facilities.BUSINES