Add to ORKGOur focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as their product becomes established
In the consumer market, there are so many unidentified consumers that it is difficult for companies ...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
Today Brands have become a vital part of every human’s life. They have integrated themselves into th...
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research fou...
Four studies show that consumers have not one but two distinct learning processes that allow them to...
Four studies show that consumers have not one but two distinct learning processes that allow them to...
The main focus of this research was placed upon the study of correlation between brands and demograp...
textabstractAbstract A series of experiments illustrates a learning process that enhances brand equi...
As a product category evolves, consumers have the opportunity to learn a series of feature-benefit a...
Consumer welfare depends upon how well people learn and remember quality differences among competing...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
Brand associations, or the information that consumers store in memory about a brand and can recall d...
In the life of a brand getting known of brand associations is pretty important, because we can under...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
The study is on brand development as a heuristics. This study compares the differences and similarit...
In the consumer market, there are so many unidentified consumers that it is difficult for companies ...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
Today Brands have become a vital part of every human’s life. They have integrated themselves into th...
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research fou...
Four studies show that consumers have not one but two distinct learning processes that allow them to...
Four studies show that consumers have not one but two distinct learning processes that allow them to...
The main focus of this research was placed upon the study of correlation between brands and demograp...
textabstractAbstract A series of experiments illustrates a learning process that enhances brand equi...
As a product category evolves, consumers have the opportunity to learn a series of feature-benefit a...
Consumer welfare depends upon how well people learn and remember quality differences among competing...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
Brand associations, or the information that consumers store in memory about a brand and can recall d...
In the life of a brand getting known of brand associations is pretty important, because we can under...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
The study is on brand development as a heuristics. This study compares the differences and similarit...
In the consumer market, there are so many unidentified consumers that it is difficult for companies ...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
Today Brands have become a vital part of every human’s life. They have integrated themselves into th...