Add to ORKGThis project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertising industry in order to protect adolescents from misleading advertisements
Increasingly, online video creators are promoting brands to their network of adolescent followers, a...
Our study stresses the importance of developing understandable and easily recognizable ad disclosure...
This study investigated whether a forewarning of advertising's intent can increase children's (N = 1...
The interaction of adolescents with advertising is a subject area, which has received limited attent...
Minors are daily confronted with advertisements, which are occasionally controversial. In order to p...
Minors are daily confronted with advertisements, which are occasionally controversial. In order to p...
Youth problem gambling has become an important social policy issue. Approximately 80% of adolescents...
The youth market is of considerable importance to those selling commercial products as well as to th...
ABSTRACT This thesis is a cross-sectional study examined knowledge about advertisers\u27 tactics and...
Over the past years, children and adolescents’ commercial media environment has changed dramatically...
Over the past years, children and adolescents’ commercial media environment has changed dramatically...
Over the past years, children and adolescents' commercial media environment has changed dramatically...
This study investigated whether a forewarning of advertising’s intent can increase children’s (N = 1...
Ethical issues are complex and manifest themselves in all aspects of humanity, including business. A...
Although substantial research has been dedicated to children's understanding of advertising, the rol...
Increasingly, online video creators are promoting brands to their network of adolescent followers, a...
Our study stresses the importance of developing understandable and easily recognizable ad disclosure...
This study investigated whether a forewarning of advertising's intent can increase children's (N = 1...
The interaction of adolescents with advertising is a subject area, which has received limited attent...
Minors are daily confronted with advertisements, which are occasionally controversial. In order to p...
Minors are daily confronted with advertisements, which are occasionally controversial. In order to p...
Youth problem gambling has become an important social policy issue. Approximately 80% of adolescents...
The youth market is of considerable importance to those selling commercial products as well as to th...
ABSTRACT This thesis is a cross-sectional study examined knowledge about advertisers\u27 tactics and...
Over the past years, children and adolescents’ commercial media environment has changed dramatically...
Over the past years, children and adolescents’ commercial media environment has changed dramatically...
Over the past years, children and adolescents' commercial media environment has changed dramatically...
This study investigated whether a forewarning of advertising’s intent can increase children’s (N = 1...
Ethical issues are complex and manifest themselves in all aspects of humanity, including business. A...
Although substantial research has been dedicated to children's understanding of advertising, the rol...
Increasingly, online video creators are promoting brands to their network of adolescent followers, a...
Our study stresses the importance of developing understandable and easily recognizable ad disclosure...
This study investigated whether a forewarning of advertising's intent can increase children's (N = 1...