Virtual queue & proximity mobile application

With the rapid advancement of technology, modern innovations have found its way into many traditional industries, fundamentally changing the way businesses are operated. The term “Disruptive Technology” was coined and many traditional industries have been affected. Transportation industry has been an area of interest for companies that wish to leverage on technology to bring forth solutions that tackle traditional and ubiquitous problems that has lingered within the industry for many decades. Inspired by past experiences of waiting in a taxi queue, facing low taxi arrival frequency and pervasive smart phone usage in Singapore, this paper proposes an Android application which is designed to simulate a taxi-queue virtually by using proximity features of a smart phone. Along with the Android application, a unique monetization model which opens up a new channel that allows advertisers to reach out to their target audience in an interactive manner is also introduced. Facing the constraints and challenges of developing an application and pushing it out to the market, the author has shown significant effort and thoughts into solving each of them and has identified crucial take away lessons as a learning experience to be benefited from the project.Bachelor of Engineering (Computer Science